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1 competitor analysis
analyse f des concurrents -
2 competitor
concurrent(e) m, f;∎ we must keep up with our main competitors nous ne devons pas nous laisser distancer par la concurrencecompetitor analysis analyse f des concurrents -
3 competitive
(product) concurrentiel(elle); (company, price) compétitif(ive);∎ to offer competitive terms proposer des prix très compétitifs;∎ industry must become more competitive l'industrie doit devenir plus compétitivecompetitive advantage avantage m concurrentiel;competitive advertising publicité f concurrentielle;competitive analysis analyse f des concurrents;competitive awareness sensibilité f compétitive;competitive bidding appel m d'offres;competitive edge avance f concurrentielle;competitive marketplace marché m de concurrence;competitive position position f concurrentielle;competitive positioning positionnement m concurrentiel;competitive pricing fixation f des prix compétitifs;competitive scope domaine m concurrentiel, champ m concurrentiel;competitive strategy stratégie f concurrentielleThe new, new thing is really serious. The impact of publicity on the Internet is fast and global - instantaneously everywhere. I first noticed it in action three years ago when a client called to complain that its competitor was getting tons of publicity and the client wasn't. I was stunned, because we had just done a competitive analysis showing our client had dramatically more publicity.
См. также в других словарях:
Competitor analysis — in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling … Wikipedia
competitor analysis — comˈpetitor aˌnalysis noun [uncountable] another word for competitive analysis * * * competitor analysis UK US noun [C or U] ► MARKETING COMPETITIVE ANALYSIS(Cf. ↑competitive analysis) … Financial and business terms
competitor analysis — The gathering of data about a competitor s products and prices in order to identify actual or future sources of competitive advantage An understanding of a competitor s objectives, strategies, strengths, and weaknesses will help an organization… … Big dictionary of business and management
competitor analysis — The gathering of data about a competitor s products and prices in order to identify actual or future sources of competitive advantage. An understanding of a competitor s strengths and weaknesses will help an organization to develop its own… … Accounting dictionary
competitor analysis — /kəmˌpetɪtə ə næləsɪs/ noun the process of analysing information about competitors and their products in order to build up a picture of where their strengths and weaknesses lie … Marketing dictionary in english
Analysis — (from Greek ἀνάλυσις , a breaking up ) is the process of breaking a complex topic or substance into smaller parts to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle,… … Wikipedia
Competitor indexing — is a price setting technique used by marketers. Generally, it involves using the price of competitors products in determining the price of your own products. Variations of this strategy include: matching competitors price setting price at an… … Wikipedia
competitor profiling — /kəmˌpetɪtə prəυfaɪlɪŋ/ noun same as competitor analysis … Marketing dictionary in english
analysis — a‧nal‧y‧sis [əˈnælss] noun analyses PLURALFORM [ siːz] [countable, uncountable] 1. a careful examination of something in order to understand it better: • The researchers carried out a detailed analysis of recent trends in share prices. •… … Financial and business terms
competitor profiling — UK US noun [U] ► MARKETING COMPETITIVE ANALYSIS(Cf. ↑competitive analysis) … Financial and business terms
Context analysis — is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external… … Wikipedia
